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Layne Auctioneers The Company |
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Our
company was established in 1969 on the basis that there was a need for
an auction company that utilized only top professionals in whatever
situation we were involved with and to give 100% effort to our client.
Chuck Layne has adhered to this basic principle and has established a
company that renders total commitment.
We are proud of the growth we have had over the past 30 years.
This growth came about because of hard work and the trust our customers
have placed in us.
Since day one, our philosophy has been that “You are no better
than your last sale.” This philosophy has kept us working just as hard
today as we did in 1969.
Whether you’re in construction, agri-business, a real estate
investor, or any other type of business, you must have the knowledge,
the foresight, and the courage to change with the times. Change is the
leader in your industry. That is why Layne Auction is recognized as the
leader, the innovator, and the fastest growing auction firm in the area. Layne Auction, Inc. and certain personnel are members of the § Certified Auctioneers Institute § National Auctioneers Association § KY Auctioneers Association §
And other professionally
related associations Education
and keeping updated in the auction profession is a vital part of our
company so that we have the experience, ability, and know how to
professionally promote and hold an auction for our client and produce
the results expected by all parties concerned. Layne Auction means service! Service produces results! Ask us how we can serve you. |
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Our Performance |
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We
at Layne Auction are proud of the growth we have achieved and pledge to
continue the hard work and effort on behalf of our clients and
customers. We believe it when we say, “Layne Auction means service.”
If you’re thinking about an auction, here’s why you should
call us: 1. Everything kept in the strictest confidence. 2.
Consultation at your convenience, no obligation, no charge, at a
location that you choose. 3. A multi-option plan including: A. An auction on a straight commission basis. B.
An outright purchase of your complete inventory for cash. 4.
We take a great deal of pride in having a good auction. 5.
When the auction is over, our job is not finished. We handle
every detail before, during and just as importantly, everything after
the auction is over.
Since commission rates from the best auction companies are fairly
competitive, you would expect equal service. Compare our services then
see if you’re getting your money’s worth. Layne Auction’s most important assets are the people we have on our team, from the field representatives to the advertising and office personnel. Layne Auction has the team to produce a successful auction for you. Put very simply, “We perform.” |
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Advertising |
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All
advertising will be on a tightly controlled schedule and budget geared
to generate proven auction results. The advertising will be conducted to
produce maximum public interest, product identification and method of
sale. A.
General Content. The general content of the advertising will
include descriptions of the equipment or property, dates for
pre-inspections, terms, auction location, sale manager’s name, and
reason for auction. Pictures, descriptions, and maps as deemed
appropriate will be utilized in the professionally designed brochure. B.
Means. In order to target buyers for all equipment and property,
we will put together a broad spectrum of prospector’s buyers from
local, regional, and national sources. We have available an updated and
extensive mailing list of companies and individuals interested in this
type of equipment and property. C.
Marketing Plan. 1.
Goal We
plan to use the strengths of our company and company personnel to obtain
the maximum coverage in advertising/promotion so that as many serious
buyers as possible will be attracted to this auction sale to produce
maximum results and sales prices. 2.
Advertising/Promotion Methods. |
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Auction Services |
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As in any
business, the auction business has its share of dinosaurs, companies
that are still using methods that worked 10 or 20 years ago. But just
like the American automobile companies, or the steelmakers, or your own
business, you can’t make poor quality products, or sell overpriced
goods, or bid jobs with outdated material prices. There’s always
someone with new ideas, an ability to change and grow with the times.
That’s Layne Auction. If
you’re talking about an auction, talk to us about full-color
brochures, a professional photographer, a current computerized mailing
list, a knowledgeable, honest appraisal,
Ask us why we use as many as 5 auctioneers and 10 ringmen during
some auctions. Why we have a staff of over 35 full and part-time
professionals that can handle every detail of an auction from beginning
to end.
Most people in our industry marvel at our phenomenal growth over
the last ten years, especially since most auction companies have leveled
off in recent years. Layne Auction continues to grow. When you’re through asking all these questions, ask yourself just one more . . . How can Layne Auction grow so fast in the middle of all the established, old, respected auction companies in the nation? The answer is simple . . . we perform! We utilize only the most modern and forward approaches to the auction method. With the remarkable innovations in computers, communications, travel, and marketing techniques, the auction method has surfaced as the most viable and practical methods to dispose of unneeded assets. We also believe in personal touches- For instance we can provide our "make ready crews"for mowing, steaming, cleaning, painting, curb appeal, etc. to make your property look its best for auction Day. Other services include:
It’s no longer a question of how to sell your assets; it’s a matter of who is going to sell them. If you want to have an auction that’s turned to the future, then call Layne Auction. Facts: Auctioneers in America transact more total dollar business than the New York Stock Exchange, which is itself a form of auction selling. We Believe: that a well organized, well publicized Auction is the fairest and fastest way to sell your valuable property. We Believe: That your valuable property, placed in our exclusive hands, will bring more the Layne Auction Way. |
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Layne
Real Estate Services And Auctioneers, Inc. |